Video #1: Introduction to Podcast Marketing
Video #1: Introduction to Podcast Marketing
Hello and welcome! I just want to say congratulations on taking the step to grab this video course. Here’s what’s included in this course.
Video #1: the Introduction to Podcast Marketing
What I want to do now is to give you a quick overview of what’s in this video course, so you know exactly what to expect; and then, once you know that, you’ll be able to implement everything faster. So, this, of course, is video #1.
Video #2: What’s in a Podcast?
Basically, we want to make sure that you plan, a successful podcast and a successful podcast is a podcast that can engage the listener. The more you engage and the more your engagement increases, the higher the stick rate.
Meaning, the longer the person stays listening to your podcast. The more invested they become, the more likely they are going to buy your products or take some sort of action that you tell them to in the end.
Video #3: Intro and Outro Script
Now, running an intro and outro actually can help your podcast.
So, instead of just having a podcast where you start talking about the content right away, you want to make sure that you have a intro that introduces you, that gets people into the mind-set of, “Hey, okay. Put everything down; get ready to rock and roll and learn a lot of content.”
Then, talk about you a little bit; not really talk about you, but in the sense of, “Hey, so and so is the expert. Stay tuned.”
Basically, introduces you to the audience and get them all excited and I’ll talk more about that in just a minute. Then, of course, outro is the ending, the call-to-actions.
So, even at the end of your podcast you can have a specific call-to-action, but the outro would be more of a general thing like, “Hey, visit my site; share it with your friends.”
And things like that. Now, don’t worry. I’m going to show you exactly what’s right step-by-step, word-by-word so you can simply copy-and-paste this.
Video #4: Hire a Voiceover Artist For Your Intro & Outro
Now, the reason why we want to do that is because subconsciously, this can actually help you.
Subconsciously, if somebody else introduces you like a professional voiceover artist introduces and then you jump right in, and then the outro is one day it will help you take action and so forth, that can actually help your podcast.
So, more on that later.
Video #5: Microphone and Software Editing Tools
I’m going to show you exactly what microphones to use so you can have a high quality podcast because unfortunately people do judge a book by its cover.
In this case, they are going to judge you by your audio quality. Now, if your content is really, really good, most likely people are going to stay until the end, but it’s going to be hard if your quality is not good so you want to make sure the quality of your audio is really, really good and that brings us to Video #6.
Video #6: How to Record Your Podcast
We’re going to talk about How to Record Your Podcast, How to Create Soundproof Environments because environment is actually crucial to creating good high quality audio.
Video #7: Edit Your Podcast
I’m going to show you how to edit using editing tools and free software editing tools.
Video #8: Podcast Hosting Sites
So, once you get your file, then what? Okay, so from that point we’re going to upload it to a podcast hosting site which will then allow us to get the RSS feed.
So I’m going to show you sites to use, different sites you can use, how to create your podcast, upload the files to the podcast hosting, get your RSS feed and then take that RSS feed and submit it to Apple Podcasts which then will help you get some traffic once you are approved.
Video #9: Create Your Podcast
So this is basically how it all works. Basically, you’re going to plan and record a high covering/high engagement podcast.
From that point, you’re going to set up your microphone, your software tools, and edit your podcast. You’re going to record your podcast and edit everything like that.
Video #10: Grab Your RSS Feed
You’re going to upload to podcast hosting, you’re going to generate the RSS feed and you’re going to submit it to Apple Podcasts.
Video #11: Submit to iTunes (Apple Podcasts)
Now, while this does have a lot of technical stuff in it, if you can follow me step-by-step, then you should really have no problem at all.
So, what I recommend that you do is watch it and follow along so that you’re actually able to take action while you do it.
So that way you’ll actually feel like you’re succeeding along the way because I guarantee you, if you watch it you don’t take action, then is just all nothing.
It’s just wisdom, it’s just knowledge that has not been put into place. You want to make sure you put all of into action and start getting yourself some branding and traffic.
What do you need to get started? Well, you’re going to need audio files. So .m4a, .mp3 which is what we’re going to be using .mov, .mp4, and that .m4v.
So these are mainly Apple Podcasts compatible, so if you submit it somewhere else besides Apple Podcasts, that might change. But for the most part if you stick with .mp3 files, that’s pretty much standard throughout the globe.
You’re obviously go to need and Apple Podcasts so if you don’t have it, go ahead and go to Google, type in Apple Podcasts, and you’ll be able to access it.
You also want to have your covert art file that is standard and recommended by Apple Podcasts which is 1440 x 1400 pixels JPG or PNG.
Now, I’m not really going to show you how to create one of these art files but you can hire somebody to create in a graphic for you if you want to or you can do it yourself. So I’m giving you the standards of what you need. But once you gathered all that then you can easily just post it all to the podcast hosting sites.
You’re also going to need some money to hire a voiceover artist. I’m going to show you exactly sites that you can go to o hire voiceover artists for low costs.
You’re also going to need some money to get a soundtrack. This is what helps create an environment whether it’s fun, whether it’s serious and things like that.
Soundtrack as you know, if you’re watching a movie or a video, if you put some creepy sound in there, it’s going to sound creepy.
If you take the same clip and put something happy, then even if it is scary, it’s not going to be scary. So soundtracks are important. That’s part of the whole podcast blueprint.
So with that said, let’s go ahead and get started and jump right in to talk about How to Plan Your Podcast in Video #2.